I totally agree with this post and I would like to share some feedback based on my experience at previous Blizzcons and since the Blizzard Gear Shop opened a couple of years ago:
a) The Blizzcon merchandise reveals keep the hype of the upcoming games. Please keep producing them (even if this year Blizzcon has been cancelled).
b) Consider different types of merchandise for all your target audiences. Some of us would like top end limited edition collectibles like you used to have. I understand they require an increased cost to be produced, but I´m sure a very important part of your audience will always be looking to have something exclusive.
c) Please bring back the Cute But Deadly line with new figures. A repaint of any previous model its nice but I belive you have a lot of characters from the games lore to make new models.
d) The pin series you make are good but you should consider making an alliance with Figpin which can provide the state of the art pins we deserve. So far you have produced 2 pins from them and they are increasing their value with collectors.
b) The current Gear Store (managed by Fanatics) its simply not aligned to the standards that Blizzard Entertainment has established. As a customer from outside of US I would like to note:
The international store has a very limited number of items listed. This is forcing us to use external sellers like eBay which increase a lot the prices.
It’s unreasonable to have nearly 30% increased prices at the international gear store for the same items. This scenario encourages us to consider if those items are really worth the increased price.
The current landing page of the Gear Store site needs an urgent upgrade at their look & feel perspective.
Finally, please keep the hype train with D4!