Please, please, for the love of god
MAKE BATTLE TAG CHANGES FREE!
There is absolutely no reason to charge an insane $10 to change your battle tag after the first change. This is an extremely dated money grab based on the beginnings of xbox live. It’s shameful and unnecessary.
The server costs to run a database query to change a battle tag is maybe a cent, especially with modern cloud computing and databases. Discord allows you to change your username (and tag) free, along with many other services. Heck, even VRChat allows you to change your name every few months, and they are a much smaller company that Blizzard Activision.
Not everyone has $10 to spare for a name change. Please get with the modern times and remove this fee.