If you want to maximize sales, you need to release more of your backlog and new titles on Steam. Forcing players to use a separate launcher is an outdated strategy.
Publishers like EA, Microsoft, and Sony already realized that keeping games off Steam means missing out on huge revenue. Many players—including myself—are willing to rebuy games just to have them in their Steam library.
Why Valve’s Platform Matters
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Massive Audience: Steam regularly hits 35 to 42 million concurrent users, far outclassing Battle.net.
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The “No Steam, No Sale” Crowd: I personally skipped Diablo II: Resurrected and Diablo IV until they launched on Steam.
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License Collectors: I repurchased my entire Origin and PlayStation catalog on Steam just for the convenience.
The Math Behind the 30% Cut
The argument for keeping games exclusive is often the 30% platform fee. However, missing a sale entirely means making 0%. Keeping games exclusive to Battle.net for the first year to capture hardcore fans makes sense. But bringing them to Steam later opens up a massive secondary market.
Diablo IV hit an all-time peak of 64,518 concurrent players on Steam alone. Why would any publisher turn down tens of thousands of extra sales—even at 70% of the price—for games that are already developed?
Bring the Backlog
There is a massive market waiting to buy Blizzard games. Bringing older titles to Steam is pure profit and just smart business. Please stop forcing the Battle.net launcher and give us the Steam licenses we want!